As WD TCM Lifestyle Products enters its next stage of growth, its consumer skincare, body care and hair care products will move forward under a dedicated brand: Lan Xin Meng.
Lan Xin Meng brings greater focus to the group’s TCM-inspired personal care offering, while carrying forward the formulation philosophy, product experience and wellness heritage established through WD TCM Lifestyle Products.
The transition also reflects a broader ambition for the business.
To support this next phase of growth, WD TCM Global Holdings Pte Ltd, commonly known as
WD TCM Global, has been established as the corporate parent behind Lan Xin Meng. While Lan Xin Meng focuses on developing products and experiences for consumers, WD TCM Global provides the platform for international distribution, strategic alliances and collaborations across the wider wellness space. The business will continue to be managed by Kingdom of Esther Pte Ltd.
This broader structure allows WD TCM Global to look beyond skincare and personal care — working with like-minded brands and organisations across wellness, health and lifestyle to explore new ways of making wellbeing part of everyday life.
As part of this next chapter, WD TCM Global welcomes distribution partners interested in bringing Lan Xin Meng to new markets, as well as strategic partners who share its vision of building a stronger culture of wellness.
Lan Xin Meng represents the next chapter of the product brand, while WD TCM Global provides the platform for future growth and collaboration.